Management

Ahmed

Ahmed Refky

Chief Executive Officer

Ahmed Refky is a senior executive with proven successful experience, providing strategic vision, and enterprise leadership. He is known for his revenue and profitability growth abilities, as well as his versatility in starting up and turning around businesses in different industries. His strong business experience has equipped him to run businesses globally across different cultures. He is a dynamic, innovative, results-driven leader with a strong track record of performance in turnaround and high-paced global organizations. He has a great ability to advise, coach, shape strategies, and lead teams to achieve results. Utilizing keen analysis, insights and team approach to drive organizational improvements. He possesses superior interpersonal skills, capable of resolving multiple complex issues and motivating teams to peak performance. He is the Managing Partner and co-founder of Planovate, a Florida based consulting practice, specializes in management and business turnarounds, startups, growth management, global expansions, Information Management, and business process outsourcing. He was the Managing partner and co-founder of Nutri Selections, specialized in sourcing premium quality private label food and beverages products to the U.S. Market. He created THE FRUIT JUICE brand, and successfully penetrated several geographic locations nationwide. He was the Country Manager of Convergys in Egypt setting up their new subsidiary and before joining Convergys he was the Senior Vice President and a founding member of Xceed, a global BPO service provider. For a decade, and since its inception, He was responsible for defining and leading the implementation of Xceed's vision and strategy. His efforts allowed the company to exploit new geographic markets and verticals witnessing more than 50% annual growth since its inception, soaring to be among the global 100 players in 2009 and 2010. He acted as the pulling force to the whole call center/BPO industry in Egypt and helped position Egypt as one of the top destinations in the BPO industry. Prior to joining Xceed, he was the Regional IT Director and a member of the Global IS Steering Committee for ABB; ABB is a Global leader in power and automation technologies. He holds a B.Sc. degree in Computer and Automatic Control, with continuing education in several institutes including the International Institute for Management Development (IMD), in Lausanne, Switzerland. His academic, professional background and leadership in multicultural environments within Global Organizations have added to his strength and success, positioning him for new challenges and long term growth.

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Reem Asaad

Chief Executive Officer

Ms. Asaad holds a BA from the University of Houston, Texas and is a graduate of Harvard Business School’s Advanced Management Program and the Certified Director ...

and Corporate Governance Consultant program at International Finance Corporation. She worked in the United States for 15 years and joined us in 2005. She has 25 years of experience in IT, financial services and the BPO industry. Throughout her career, Ms. Asaad has held numerous positions at Raya Holding, including IT Director in 2007 and Corporate Communications and Investor Relations Director from 2007-2012. Ms. Assad was also the CEO of Raya Data Center from 2012-2016, where her leadership took Raya Data Center from a division within Raya Corporation to an independent company, making Raya Data Center one of the leading co-location and cloud data center service providers in Egypt. Ms. Asaad was instrumental in the commercialization of the data center by implementing the “go to market” service model, as well as other market positioning and sales strategies. Ms. Asaad currently acts as the Corporate Secretary of the Board of Directors, a position she has held since 2007. She was ranked number 38 in the Forbes Middle East list top 100 most powerful Arabic Businesswomen 2016, and represented Egypt at the United Nations Conference on Sustainable Development in Rio de Janeiro, Brazil in 2012 and at the United Nations Global Compact in New York in 2008. She has an extensive network of leadership in Egyptian economic associations, and is currently Co-Chair of the American Chamber of Commerce ICT committee 2015-2017 and the Chair of the Telecom Division of the Egyptian Information, Telecommunications, Electronics and Software Alliance. She is a Steering Committee Member in the Eitesal Business Nurturing Initiative (IOT Incubator) and is a founding member of the Global Compact Network Egypt.

Ahmed_Imam

Ahmed Fahmy

Project Management Director

Mr. Fahmy holds a B.Sc. in Electronics Engineering from Menouifa University, Al Minufya, an MBA from ESLSCA Business School, Paris and a certificate in ITIL. Mr. Fahmy has been with us since 2000, and has 23 years of experience in the IT industry, including in international telecommunication, networking, security, disaster recovery and business continuity, ITIL V3 compliant IT service operations, performance-based SLA IT service management and financial planning of IT operations. He has also managed IT and telecom services operations of large companies, including those with over 3,000 users across multiple sites. While with us, he has helped to reshape telecom infrastructure solutions and design in EMEA and has helped us develop strategic partnerships with tier 1 telecom service providers worldwide. During Fahmy’s 18-year tenure with Raya Contact Center, he has helped to reshape telecom infrastructure solutions and designs across the EMEA region and has helped in developing strategic partnerships with tier one telecom service providers worldwide. With his overall 23 years of experience, Fahmy did not only add value to the IT service operations as a whole, his scope of work was also successfully expanded when he moved to BPO Project Management in 2016. Fahmy’s BPO industry knowledge, ICT background and experienced project management skills have added value to the organization which made Raya Contact Center effectively compete in the global market place today.

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Ahmed Fahmy

Project Management Director

Mr. Fahmy holds a B.Sc. in Electronics Engineering from Menouifa University, Al Minufya, an MBA from ESLSCA Business School, ...

Paris and a certificate in ITIL. Mr. Fahmy has been with us since 2000, and has 23 years of experience in the IT industry, including in international telecommunication, networking, security, disaster recovery and business continuity, ITIL V3 compliant IT service operations, performance-based SLA IT service management and financial planning of IT operations. He has also managed IT and telecom services operations of large companies, including those with over 3,000 users across multiple sites. While with us, he has helped to reshape telecom infrastructure solutions and design in EMEA and has helped us develop strategic partnerships with tier 1 telecom service providers worldwide. During Fahmy’s 18-year tenure with Raya Contact Center, he has helped to reshape telecom infrastructure solutions and designs across the EMEA region and has helped in developing strategic partnerships with tier one telecom service providers worldwide. With his overall 23 years of experience, Fahmy did not only add value to the IT service operations as a whole, his scope of work was also successfully expanded when he moved to BPO Project Management in 2016. Fahmy’s BPO industry knowledge, ICT background and experienced project management skills have added value to the organization which made Raya Contact Center effectively compete in the global market place today.

Ahmed_Imam

Mohamed El Naggar

Commercial Director

Mohamed has 14 years of outstanding solid performance with business impact on developing the IT and BPO industries in the Middle East, GCC and Africa regions within Raya Corporation. Successful track record in people management, executive relationship and commercial development. Acquired MBA from University of Wales, Cardiff in 2011 and currently hold the position of Regional Commercial Director for Raya Contact Center, responsible for sales, business development and marketing across ME, GCC and Europe.

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Mohamed El Naggar

Commercial Director

Mohamed has 14 years of outstanding solid performance with business impact on developing the IT and BPO industries in the Middle East, ...

GCC and Africa regions within Raya Corporation. Successful track record in people management, executive relationship and commercial development. Acquired MBA from University of Wales, Cardiff in 2011 and currently hold the position of Regional Commercial Director for Raya Contact Center, responsible for sales, business development and marketing across ME, GCC and Europe.

sandra Fahmy

Sandra Fahmy

HR Director

A Business Process Outsourcing contact center is an industry of people and today, we are one of the most demanding industries worldwide when it comes to the need of manpower. Mrs. Fahmy is Raya Contact Center’s HR director managing Recruitment & Talent Acquisition, Learning & Development, Budgeting & Rewards, Payroll Processing and Employee Relations. Mrs. Fahmy, a talent maximizer with a track record of delivering improved capacity, growth and transformation of manpower, possesses over 15 years of human resources and organizational development experience. Her expertise includes talent management, organizational development, training and development, and leadership & management coaching. During her early years, Mrs. Fahmy started her career as a training supervisor with a solid background in training strategy management, for BPO multinationals such as Teleperformance and Xceed.

sandra Fahmy

Sandra Fahmy

HR Director

A Business Process Outsourcing contact center is an industry of people and today, we are one of the most demanding industries worldwide ...

when it comes to the need of manpower. Mrs. Fahmy is Raya Contact Center’s HR director managing Recruitment & Talent Acquisition, Learning & Development, Budgeting & Rewards, Payroll Processing and Employee Relations. Mrs. Fahmy, a talent maximizer with a track record of delivering improved capacity, growth and transformation of manpower, possesses over 15 years of human resources and organizational development experience. Her expertise includes talent management, organizational development, training and development, and leadership & management coaching. During her early years, Mrs. Fahmy started her career as a training supervisor with a solid background in training strategy management, for BPO multinationals such as Teleperformance and Xceed.

Maggi Dewedar

Supporting Functions Director

As a Support Functions Director, Ms. Dewedar overlooks all Operational support functions including Quality Monitoring, Operational Training, Process Improvement, and Work Force & Real Time Management in addition to Internal & External Reporting. In her role, she is responsible for implementing and sustaining clients’ support requirements programs and ensuring the operational efficiency through appropriate work force planning and forecasting. She also works side by side with the operations to enhance performance by implementing Six Sigma projects across all accounts with the vision of fulfilling clients’ as well as end users’ requirements. Ms. Dewedar has a wide-ranging experience of 14+ years in customer operations, which she gained in a variety of positions in Egyptian American Bank, Xceed and Metlife. She is experienced in running quality programs and implementing performance management systems within customer contact operations. She has a solid knowledge of large contact centers working environment and variables. Ms. Dewedar is a COPC® Registered Coordinator, ISO Lead Auditor, and holds and Executive Masters in Business Administration from IESE Business School.

Maggi Dewedar

Supporting Functions Director

As a Support Functions Director, Ms. Dewedar overlooks all Operational support functions including Quality Monitoring, ...

Operational Training, Process Improvement, and Work Force & Real Time Management in addition to Internal & External Reporting. In her role, she is responsible for implementing and sustaining clients’ support requirements programs and ensuring the operational efficiency through appropriate work force planning and forecasting. She also works side by side with the operations to enhance performance by implementing Six Sigma projects across all accounts with the vision of fulfilling clients’ as well as end users’ requirements. Ms. Dewedar has a wide-ranging experience of 14+ years in customer operations, which she gained in a variety of positions in Egyptian American Bank, Xceed and Metlife. She is experienced in running quality programs and implementing performance management systems within customer contact operations. She has a solid knowledge of large contact centers working environment and variables. Ms. Dewedar is a COPC® Registered Coordinator, ISO Lead Auditor, and holds and Executive Masters in Business Administration from IESE Business School.

Yasser Sharaf

IT Director

He has 20+ years of professional experience, with communication engineering degree Yasser Started his information Technology career with early internet technologies, in 2000, he was heading the infrastructure and systems implantations for the early launching contact centers in Egypt. As Customer Experience Manager, Yasser started his 14 years of experience with Raya, since then he has been assigned for many local and offshore strategic clients contact center and BPO operations.

Yasser Sharaf

Senior Operations Manager

He has 20+ years of professional experience, with communication engineering degree Yasser Started his information Technology career ...

with early internet technologies, in 2000, he was heading the infrastructure and systems implantations for the early launching contact centers in Egypt. As Customer Experience Manager, Yasser started his 14 years of experience with Raya, since then he has been assigned for many local and offshore strategic clients contact center and BPO operations.

Haytham Salama

Governance Director

Salama is a graduate of business administration and holds an MBA degree, enriched with a back ground study of Project Management. Salama has joined Raya Contact Center with 18 years of successful experience in planning & Budgeting, Process Management & Quality Assurance, Customer Experience Management and Business Development. Walking through his career, Salama has built experience while working for multinational telecom service providers such as Orange, Etisalat and Orascom.
As a Governance Director, Salama drives the organization’s direction through strategic, legal and operational guidance to maintain compliance with all relevant legislation by leading and supporting the most effective governance practice across the organization.

Haytham Salama

Governance Director

Salama is a graduate of business administration and holds an MBA degree, enriched with a back ground study of Project Management...

Salama has joined Raya Contact Center with 18 years of successful experience in planning & Budgeting, Process Management & Quality Assurance, Customer Experience Management and Business Development. Walking through his career, Salama has built experience while working for multinational telecom service providers such as Orange, Etisalat and Orascom.
As a Governance Director, Salama drives the organization’s direction through strategic, legal and operational guidance to maintain compliance with all relevant legislation by leading and supporting the most effective governance practice across the organization.

Tamer Boulos

Tamer Boulos

Hosting Management director

With a bachelor degree in Engineering and 18 years of experience in project management, Boulos manages Raya Contact Center’s facilities and procurement. Boulos’ exceptional expertise in project and facilities management were part of his success story across the seven years he spent in Mississauga, Canada.
Throughout his career, Boulos has built related experience in Risk Management, Finance & Accounting, Procurement, Facility Maintenance, Auditing and Strategic Planning. Following his journey, Boulos has worked for multinational BPO providers such as Teleperformance.

Tamer Boulos

Tamer Boulos

Hosting Management director

With a bachelor degree in Engineering and 18 years of experience in project management, Boulos manages Raya Contact Center’s facilities and procurement....

Boulos’ exceptional expertise in project and facilities management were part of his success story across the seven years he spent in Mississauga, Canada.
Throughout his career, Boulos has built related experience in Risk Management, Finance & Accounting, Procurement, Facility Maintenance, Auditing and Strategic Planning. Following his journey, Boulos has worked for multinational BPO providers such as Teleperformance.

Mostafa Hasaballah

Finance director

Mostafa Mohamed born 14 June 1972, graduated from Faculty of Commerce and Business administration – Helwan University 1995. Mostafa kept on improving his professional and academic background as he earned his MAC (Modern Accounting Certificate from the American University in Cairo 1996). Also earned his MBA from the Westbrook University USA accredited and affiliated from Ain Shams University. Currently studying his DBA which is about to be finalized by the end of 2019.
Mostafa versatile professional experience varies starting from being a Technical analyst & FOREX trader at the dealing room of National Bank for Development, followed by occupying the position of a Portfolio Manager in Egyptian stock market which enriched his professional experience . A great shift in his career was done when Mostafa joined IMI (International Marketing and Management Institute) as a chief Accountant and sooner promoted to be the same company Finance Manager in less than 2 years. Mostafa Joined Ipsos Egypt for consultancy services in the set up phase and introduced the well esteemed company to the Egyptian market. Mostafa joined ECCO Outsourcing as Group CFO for five years . Currently, Mostafa is the Finance Director at Raya Contact Center whereby he utilizes all his skills and capabilities to contribute in company success story.

Mostafa Hasaballah

Finance director

Mostafa Mohamed born 14 June 1972, graduated from Faculty of Commerce and Business administration – Helwan University 1995.....

Mostafa kept on improving his professional and academic background as he earned his MAC (Modern Accounting Certificate from the American University in Cairo 1996). Also earned his MBA from the Westbrook University USA accredited and affiliated from Ain Shams University. Currently studying his DBA which is about to be finalized by the end of 2019.
Mostafa versatile professional experience varies starting from being a Technical analyst & FOREX trader at the dealing room of National Bank for Development, followed by occupying the position of a Portfolio Manager in Egyptian stock market which enriched his professional experience . A great shift in his career was done when Mostafa joined IMI (International Marketing and Management Institute) as a chief Accountant and sooner promoted to be the same company Finance Manager in less than 2 years. Mostafa Joined Ipsos Egypt for consultancy services in the set up phase and introduced the well esteemed company to the Egyptian market. Mostafa joined ECCO Outsourcing as Group CFO for five years . Currently, Mostafa is the Finance Director at Raya Contact Center whereby he utilizes all his skills and capabilities to contribute in company success story.